What In The World Is Chowing Fat?!

"Grand. If there's one word I hate, it's grand. It's so phony. For a second, I was tempted to tell her to forget about the matinee. But we chewed the fat for a while. That is, she chewed it. You couldn't get a word in edgewise. First, she told me about some Harvard guy — it probably was a freshman, but she didn't say, naturally — that was rushing hell out of her. Calling her up night and day. Night and day — that killed me."
— Holden Caulfield from Catcher in The Rye



For a while now, we've thought long and hard about the perfect name for our blog. After all, we couldn't possibly name it 'The BooksActually Blog'.

Oh, trust us we did for a long, long time. When we approached writers and artists for interviews, we'd go, 'hey, would you like to do an interview with us? It will be published on The BooksActually Blog!' to which they responded, 'oh, we didn't know you had a blog!'

However, to get people reading, a blog simply wasn't enough. We needed a louder voice, a proper space for literature to serve as a guiding tool to gain knowledge in Singapore. We didn't want a 'uniquely Singaporean' name either — because, as you would have noticed, we discuss ideas and situations on a global context too.


 We needed something that sounded fun, yet allowed people to take us seriously.

That's when we decided to take reference from J.D. Salinger's classic novel Catcher in the Rye, in which the protagonist Holden Caulfield is known for saying three words (amongst many other things) — chew the fat, an archaic term that describes the act of having a leisure conversation. We thought, that would certainly impress some literary fiends!

Being Asians, we needed to infiltrate the system with our roots too. We needed a cult icon. When we raised the question, our bookstore manager (who is amazing at puns, by the way) suggested that Chewing Fat sounded more catchy. Wait a minute, doesn't that sound like Chow Yun-fat?


From Chewing Fat to Chow Yun-fat? Seems highly probable. And so, Chowing Fat was born — thanks to our multi-talented designer who brought our idea to life.

(our character's visual identity is modelled after the Hong Kong actor's iconic scene in A Better Tomorrow, 1986)


It also bears an eerie resemblance to Holden Caulfield, don't you think?



– 
booksactuallyshop.com