Export Marketing Decisions
by Douglas Tookey
This product is a vintage book, and pre-owned.
What is the difference between home and export marketing? How do you select and develop overseas market? What is the effect of international trade on the individual company? By looking at the key process of decision-making, Douglas Tookey sets out to find answers to these questions. In the process he arrives at a new position on the problems of export marketing by questioning traditional views on the subject.
Paperback: 139 Pages
Product Dimensions: 110 x 175 mm
Published by Penguin Books (1975)